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- MKTC 420 – Pricing and Methods (1.5)
MKTC 420 – Pricing and Methods (1.5)
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Price is critical in the eyes and mind of the buyer. This competency investigates the strategies and tactics of pricing along with determining the relevant components of a price, what the price means to both buyers and the company. You will also practice pricing a product ready for the global marketplace.
COMPETENCY OBJECTIVES
Upon successful mastery of this competency, you will be able to:
- Demonstrate the various types of competitive pricing and components of pricing.
- Compare the difference between pricing strategies and determine the choice considerations.
- Describe the legal and ethical issues related to pricing.
- Recommend the total price, including its components, of a new product or service using the pricing strategies.