MGTC 315 – Consumer Protection (1)
In this competency, you will learn about the current laws, regulations, and organizations that exist in the United States to protect consumers from false claims and deceptive advertising. You will gain an understanding of business' legal and ethical responsibilities to protect consumers, including the issues of warranties and product liability.
Upon successful mastery of this competency, you will be able to:
- Demonstrate an understanding of tort law, product liability laws, and consumer protections.
- Demonstrate an understanding of the legal and ethical implications/issues of marketing research and promotions (e.g., direct marketing and personal selling).
- Demonstrate an understanding of the legal and ethical implications/issues of social media.