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• MKTC 301 – Fundamentals of Marketing (1.5)

MKTC 301 – Fundamentals of Marketing (1.5)

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Fundamentals of Marketing helps you understand what marketing is and how it fits into our lives and economy. 


COMPETENCY OBJECTIVES 
Upon successful mastery of this competency, you will be able to: 

• Develop an understanding of the role of marketing in organizations both within and outside the firm. 
• Describe how marketers create value for a product or service. 
• Demonstrate an understanding of effective elements of a strategic marketing plan including planning, research, implementation, and metric-based evaluation. 
• Identify and explain brand positioning and value proposition strategies. 
• Demonstrate an understanding of the importance of customer relationship management in marketing.

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