MKTC 305 – Fundamentals of Consumer Behavior (1.5)
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$25.00
$25.00
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The Fundamentals of Consumer Behavior competency gives you a basic understanding of what motivates and influences purchasing behavior, the role of demographics, as well was promotional practices that trigger behavior.
COMPETENCY OBJECTIVES
Upon successful mastery of this competency, you will be able to:
COMPETENCY OBJECTIVES
Upon successful mastery of this competency, you will be able to:
- Demonstrate an understanding of principles and processes involved in customer purchase evaluation and decisions (e.g., customer needs assessment and evaluation of customer satisfaction).
- Demonstrate an understanding of principles and best practices for showing, promoting, and selling products or services.
- Demonstrate an understanding of the components of the promotional mix (e.g., selling and advertising).
- Demonstrate an understanding of the strategies/tactics used to recover from bad service experiences.