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• MKTC 310 – Marketing Research and Analysis (3)

MKTC 310 – Marketing Research and Analysis (3)

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Businesses cannot survive without having timely market research and analysis. In this competency, you will determine, learn, and practice the techniques of marketing research and make actionable decisions based on your analysis and findings. 

COMPETENCY OBJECTIVES 

Upon successful mastery of this competency, you will be able to: 

• Explain how customers, the company, competitors, and channel partners affect marketing strategy. 
• Conduct and apply the marketing research process.

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