OPTIMUS ED
  • Home
  • Catalog
  • Contact
    • Help & Support
    • General Contact
    • Complaints & Appeals
  • Student Services
    • BTL1 Public Registry
    • Military Tuition
    • Payment Options
    • Instructor Profiles
    • Behavior Tech L1
    • Submit an ABA Support Session Question or Topic
  • About
    • About Us
    • Terms & Conditions
  • login
  • Pricing
  • Business Studies
  • >
  • Marketing
  • >
  • MKTC 325 – Segmentation Targeting and Positioning (1.5)

MKTC 325 – Segmentation Targeting and Positioning (1.5)

SKU:
$25.00
$25.00
Unavailable
per item

Successful marketing is dependent on marketers identifying and selecting the buyers that are most likely to buy their products and services; if effective segmenting, targeting, and positioning aren't done, companies will fail and inappropriately use their time, money, equipment, and other resources. Marketers must determine how their products and services should be remembered through the process of positioning. There are many influences that are involved, and you will practice these all-important tactics. 


COMPETENCY OBJECTIVES 

Upon successful mastery of this competency, you will be able to: 

  • Discuss the different techniques and criteria used for segmenting markets.
  • Describe how firms determine whether a segment is attractive and therefore worth targeting.
  • Justify and use the various techniques and criteria to identify and segment a global market in a business scenario.



Buy Now

What Our Clients Are Saying

Michael (United States)
"Given I work full time, this method of learning really suits me. I can login and complete my lessons when I have the time, and from anywhere. I'm really enjoying this."

Vinod (India)
"I am working through the QBA series and this is very good for me because there are no schools near me. Thank you Optimus Education."

Ahmed (Dubai)

"I received excellent support while I worked through my study materials. I was able to complete studies and work at the same time. Now I am a QBA"

Contact Us

    Enroll Today. We will contact you

Submit
Copyright Optimus Education 2022©
  • Home
  • Catalog
  • Contact
    • Help & Support
    • General Contact
    • Complaints & Appeals
  • Student Services
    • BTL1 Public Registry
    • Military Tuition
    • Payment Options
    • Instructor Profiles
    • Behavior Tech L1
    • Submit an ABA Support Session Question or Topic
  • About
    • About Us
    • Terms & Conditions
  • login
  • Pricing