MKTC 410 – Global Marketing (1.5)
For many years, marketing managers were only concerned with learning the intricacies of marketing in a domestic environment. They had to determine if a customer in Texas bought and consumed products differently than a consumer in Maine. Today, the marketplace is global. For companies to continue to grow, marketing teams must learn to tackle the global marketplace. When a company thinks globally, it takes advantage of overseas opportunities to increase its market share and customer base. In this competency, you will learn how to evaluate and deploy effective strategies in the global markets.
Upon successful mastery of this competency, you will be able to:
- Understand and identify the methods to assess the attractiveness of global markets.
- Discuss the various strategies used to effectively enter into global markets.
- Evaluate the similarities and differences between a domestic marketing strategy and a global marketing strategy.