MKTC 425 – Marketing Planning (1.5)
The objective of this competency is to address and identify the components and strategies of marketing planning ending in a marketing plan for management’s implementation. Basic principles of marketing, planning, decision-making, marketing research and analysis that should be used by management in and throughout business operations are presented and practiced. This competency takes students deeply into the tasks, strategies, and skills of effective marketing planning for sought after results. Materials and interactive activities guide students through theory to relevant practice and strategic processes of marketing. Goal setting is stressed as the ultimate guide of marketing planning. By the end of this competency, you will be able to determine strategies and tactics of marketing to work with and make decisions on how to manipulate marketing’s variables effectively to achieve their desired future. You will gain a greater understanding of the complex issues facing today's and the future’s marketing leaders while serving corporate management and the customer.
Upon successful mastery of this competency, you will be able to:
- Identify and follow the steps an organization uses to develop a strategic marketing plan.
- Discuss and evaluate the principles and techniques used to track and measure the success of a marketing plan.
- Prepare and justify a marketing plan.