MKTC 460 – Interactive Marketing and Customer Relationship (1)
This competency focuses on how organizations are able to know their customers, individually connect with them, and create relationship channels that strengthen their brand and drive sales. You will learn about various communication channels and how the Internet impacts the way companies interact with customers. Additionally, you will learn how customer relationship management (CRM) solutions use customer data to segment and serve target markets.
Upon successful mastery of this competency, you will be able to:
- Identify the various types of social media, their advantages/disadvantages, and their role in interactive marketing communications.
- Describe the acquisition and use of data in segmenting target markets for customer relationship management programs.
- Recognize communication channels within integrated marketing communications as part of customer relationship management.